Apartment Locating Service

Ty Counts

To say that Rental Advisors and Jodi Southwick are the "wind beneath my wings" sounds corny, but it is pretty darn accurate. I do what I do extremely well (finding people rentals in the greater Houston area), but I am not really an internet guru or social media marketing expert. Jodi is both of those things, and so much more. I would say that easily 1/3 of my annual revenue can be traced back to Jodi Southwick. She is the secret ingredient in my my business recipe!

View Website

David Moore

Jodi is the consummate professional and an expert in her filed of knowledge and service. She is focused and gets great results and I am truly blessed to know her and to be able to benefit from her expertise.

View Website

Keith Griffin

Jodi is one of the most innovative and creative minds in the apartment industry. She works hard to not only make my business work efficiently, but other real estate brokers in our industry. Her attention to detail is awesome and she takes the time time to go over the best way to make changes that will affect my business. She is trustworthy, committed and does exactly what she says she will do. She is a real superstar...and I'm glad she's on my team.

View Website

We have been supporting apartment locators since 2005 through technology, data, and the National Association of Apartment Locators. Our CEO, Jodi Southwick has the largest network of apartment locators, and she is relentless in her pursuit of building profitable apartment locating brands.

Rental Advisors has changed many times over the last twelve years. We started as an apartment database, and our core products will always revolve around data. We keep our team small, so we can dedicate most of our resources into our clients and the cost of accurate data. As a data company, we analyze market conditions and growth patterns because evolving our products and services is critical to long term success. We talk to our clients constantly to make sure our products are providing value and building their revenue. Keeping our company agile and able to pivot quickly has contributed to our impeccable reputation in the industry.

We are proud that our client list is the “who’s who” of apartment locators. Due to the depth that we are involved in each of our client’s companies, we only take on a couple new clients a year. Many apartment locators who call our office generate revenue by turning and burning leases. This approach might be profitable under very specific market conditions, but you can’t build predictable profitability this way. We have a very different business methodology. Rental Advisors builds custom systems that create predictable results, and then run those systems and monitor success for our exclusive clients.

Closing transactions might be the mechanism that generates revenue, but how do you keep a constant pipeline of transactions? The business systems needed are complex and require constant attention. You could hire one company to build your website, a second company to run your SEO, and a third company for marketing and advertising. You will have to communicate your vision, supervise the implementation, and facilitate communication between these three companies.

Rental Advisors is the only company that builds cohesive business systems for apartment locators, and becomes your in-house marketing team who runs the systems.

Building these tools and keeping the wheel turning is the secret to predictable profitability. Our clients enjoy the benefit of our extensive knowledge about apartment locating and workflow automation. We begin with an extensive onboarding session so we can fully understand your current business model and minimize interruptions. Our work is completed in three phases and takes a full month of hours to complete; you know our timeline throughout the entire process. After the launch of the systems, our team runs the systems with dedicated hours each week. We monitor all analytics and summarize the results each week to make sure we are meeting your lead generation goals. Your assigned account manager is available to discuss results and answer questions. Our team becomes your in house marketing staff without the expense of hiring.
Website Design

The only reason to have a website is to generate leads. Every lead from every source should be added to your lead funnel through your website.

Data Feed

Imagine taking your website from a five page website to a five-hundred page website through the use of a data feed. Sophisticated luxury renters expect to search inventory on your website.

Lead Funnel

A lead funnel engages every lead through a series of predetermined communications. The lead funnel qualifies leads, eliminates time wasters, and nurtures future leads who don't need to move for several months.

Apartment IDX

The most cost effective way to add apartment search capabilities to your existing website.


Mobile website, mobile mapping, mobile searching, and mobile lead generation. Our products automatically adjust to any device.


Educating our clients about how to generate leads with technology is incredibly important to our core values.

Lead Generation

Creating a diversified lead generation strategy is critical to building a predictable and profitable business. Finding people who need to move is easy, your website and lead funnel should do most of the work.

Lead Nurture

Whether a lead needs to move in three weeks, three months, or six months, your lead funnel should nurture them along the way. Once the transaction is closed, your lead funnel should nurture them to a repeat client.

Lead Tracking

If you aren't tracking every lead and lead source, how do you know where your growth is coming from? If you don't know where your growth is coming from, how do you know where to spend your time?

"Rental Advisors is the reason I take one month vacation every year."

~ Tirey Counts, Apartment World - Houston TX