To say that Rental Advisors and Jodi Southwick are the "wind beneath my wings" sounds corny, but it is pretty darn accurate. I do what I do extremely well (finding people rentals in the greater Houston area), but I am not really an internet guru or social media marketing expert. Jodi is both of those things, and so much more. I would say that easily 1/3 of my annual revenue can be traced back to Jodi Southwick. She is the secret ingredient in my my business recipe!
Jodi is the consummate professional and an expert in her filed of knowledge and service. She is focused and gets great results and I am truly blessed to know her and to be able to benefit from her expertise.
Jodi is one of the most innovative and creative minds in the apartment industry. She works hard to not only make my business work efficiently, but other real estate brokers in our industry. Her attention to detail is awesome and she takes the time time to go over the best way to make changes that will affect my business. She is trustworthy, committed and does exactly what she says she will do. She is a real superstar...and I'm glad she's on my team.
We have been supporting apartment locators since 2005 through technology, data, and the National Association of Apartment Locators. Our CEO, Jodi Southwick has the largest network of apartment locators, and she is relentless in her pursuit of building profitable apartment locating brands.
Rental Advisors has changed many times over the last twelve years. We started as an apartment database, and our core products will always revolve around data. We keep our team small, so we can dedicate most of our resources into our clients and the cost of accurate data. As a data company, we analyze market conditions and growth patterns because evolving our products and services is critical to long term success. We talk to our clients constantly to make sure our products are providing value and building their revenue. Keeping our company agile and able to pivot quickly has contributed to our impeccable reputation in the industry.
We are proud that our client list is the “who’s who” of apartment locators. Due to the depth that we are involved in each of our client’s companies, we only take on a couple new clients a year. Many apartment locators who call our office generate revenue by turning and burning leases. This approach might be profitable under very specific market conditions, but you can’t build predictable profitability this way. We have a very different business methodology. Rental Advisors builds custom systems that create predictable results, and then run those systems and monitor success for our exclusive clients.
Closing transactions might be the mechanism that generates revenue, but how do you keep a constant pipeline of transactions? The business systems needed are complex and require constant attention. You could hire one company to build your website, a second company to run your SEO, and a third company for marketing and advertising. You will have to communicate your vision, supervise the implementation, and facilitate communication between these three companies.
Rental Advisors is the only company that builds cohesive business systems for apartment locators, and becomes your in-house marketing team who runs the systems.