*WE DON'T BUILD WEBSITES,

WE CREATE BRANDS

BRANDS GENERATE LEADS

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A website contains your bio, headshot, pictures of apartments in your area, a contact form, and other elements. Typically, a website focuses on you.

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A BRAND FOCUSES ON YOUR CLIENT!

A brand communicates your system, process, experience, testimonials, expectations, ratings, property relationships, benefits, terms, and agreements.

SET IT AND FORGET IT DOES NOT WORK WITH BRANDS

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Brands constantly evolve and become more efficient. With every transaction, you should identify inefficiencies in your business and create a system to resolve it. Your brand will require a time commitment every month. You must make time to work ON your business, not just IN your business working transactions.

BRANDS CONSISTENTLY PRODUCE LEADS

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Your website should be the nucleus of every prospect, lead, repeat client, and referral. From this epicenter, you should be able to track every activity from every marketing source.

 

QUALIFIED RENTERS ARE SOPHISTICATED

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Renters have access to 50+ websites and mobile apps to search for an apartment. They have access to very sophisticated search technology; if you want to compete, you must offer more than a bio and a contact form.

*BRAND QUESTIONS

1

Is your apartment locating company easy to find online and easy to share with others?

Do your client reviews encourage people to do business with you?

2

3

Do you want to increase referral business from friends, family, and past clients?

4

Can renters search and find available apartments on your website?

5

Can renters ask for availability from available apartments on your website?

6

Are you tracking all marketing sources through your website?

*TIP: YOUR DOMAIN SHOULD BE..

01

02

03

Easy to remember

Easy to repeat

Easy to spell

*BRANDS ARE A LONG TERM VISION;

WEBSITES ARE A SHORT TERM SOLUTION

Preparation

 

  • Complete our apartment locating branding development template.
  • The primary purpose of your website is to convert leads.
  • Discuss your business goals, brand priorities, and lead expectations.
  • Domain selection.
  • Company logo.
  • Company and agent biography and experience.
  • Define market area and featured properties.

Design

 

  • Custom design template.
  • SEO goals.
  • Website keywords.
  • Page titles.
  • Page descriptions.
  • Logo.
  • Central contact database or connect to your CRM.
  • TREC Compliance.
  • Realtor or trade affiliations.
  • Better business bureau.

Content

 

  • Minimum 500 word biography otherwise Google ranks lower.
  • Featured properties, images, pricing, floor plans, and availability.
  • Lead generating contact form and landing page.
  • Property map and navigation.
  • Interactive home page to boost bounce rate.

Social Leads

 

  • Facebook business page
  • Twitter
  • LinkedIn
  • Yelp
  • Instagram
  • YouTube
  • Google+
  • Pinterest

Publishing

 

  • Hosting
  • Domain purchase
  • Desktop
  • Tablet
  • Mobile version
  • Lead capture
  • Google analytics
  • Success tracking

Floor Plan Pricing

 

  • Select your properties by price point and geographic area.
  • We provide the data, pricing, and photos for your selected properties.
  • We do not provide the apartment name or address so your website visitors must contact you for information.

We work exclusively with apartment locators who want to leverage data to create a wider revenue stream. Purchasing leads from online lead sources will keep you on the hampster wheel forever; our brands are designed to increase organic traffic month after month (year after year). Building a brand requires a time commitment and consistency every month. You must make time to work ON your business, not just IN your business working transactions. Brands require a long term vision; websites create a short term solution. We have been building our apartment database since 2005, and 95% of the pricing and availability is updated electronically. Our apartment database is the largest data feed available to apartment locators nationwide. Our data, packaged with your brand, will deliver the content Google recognizes to build organic traffic.

*Word Press Implementation

Over 25% of all websites are built on the WordPress platform. Pairing a real estate theme and a mapping plug-in is a Google friendly way to build a native real estate website so your clients can search apartments on your domain. One of the primary benefits is that WordPress installs a database on your  server so Google gives you 100% of the SEO benefit for the property information and floor plan pricing.

 

Below are a couple of theme's we have worked with for locating websites:

 

 

I recommend SiteGround hosting for WordPress sites. They have very competitive pricing, I've never had an issue with their up time, and they will migrate an existing WordPress site for free. Hosting is very important to the user experience and mobile stability; do your research before you install because migrating later could be a nightmare and very expensive.

 

WordPress Platform Benefits

 

  • Numerous training sources if you want to learn to manage the site yourself.
  • Endless WordPress contractors for hire if you want to pay someone to manage your site.
  • Thousands of free and low cost plug-ins to integrate your site with email marketing, automation, communication tools, and advertising.
  • Monetize your site with apartment advertising or Google ads.
  • Internal apartment database increases SEO and builds organic website traffic.

 

Website Design Tools

 

If your site requires additional design features, we use Adobe Muse products with practically unlimited design features.

 

Floor Plan Pricing

 

We only build websites that incorporate floor plan pricing because we've seen the increase in SEO and user experience. Renters are sophisticated and have access to impressive apartment search technology online and through mobile apps. Locating websites need to supply real apartment options, and deliver much more than an online form.

*$1,999 INSTALLATION FEE

 

To get started, you need to purchase a domain, fast hosting, a real estate theme, and necessary plug-ins. You own the website and all of the elements. Once all of your products are purchased, we will install the WordPress platform on your server, set up the theme, create all of the custom fields, write the custom XML data feed, and import the apartment pricing and floor plans into your website.

 

We offer two data options: (1) real time data feed for a monthly data subscription or (2) a one time data dump with future updates purchased separately. The price of a data dump depends on how many properties you want added to your website. We will provide a custom quote.

*LET'S CHAT

One of our team members would love to discuss with you which of our apartment locating tools would help you generate more revenue.

(602) 429-9357

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RENTAL ADVISORS

a national network of verified apartment locators. Largest locating database in ten metro cities. ApartmentIDX, Apartment Data-Feed, Branding and Lead Development.

(602) 429-9357

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