BRANDS GENERATE LEADS
A website contains your bio, headshot, pictures of apartments in your area, a contact form, and other elements. Typically, a website focuses on you.
A BRAND FOCUSES ON YOUR CLIENT!
A brand communicates your system, process, experience, testimonials, expectations, ratings, property relationships, benefits, terms, and agreements.
SET IT AND FORGET IT DOES NOT WORK WITH BRANDS
Brands constantly evolve and become more efficient. With every transaction, you should identify inefficiencies in your business and create a system to resolve it. Your brand will require a time commitment every month. You must make time to work ON your business, not just IN your business working transactions.
BRANDS CONSISTENTLY PRODUCE LEADS
Your website should be the nucleus of every prospect, lead, repeat client, and referral. From this epicenter, you should be able to track every activity from every marketing source.
QUALIFIED RENTERS ARE SOPHISTICATED
Renters have access to 50+ websites and mobile apps to search for an apartment. They have access to very sophisticated search technology; if you want to compete, you must offer more than a bio and a contact form.
Is your apartment locating company easy to find online and easy to share with others?
Do your client reviews encourage people to do business with you?
Do you want to increase referral business from friends, family, and past clients?
Can renters search and find available apartments on your website?
Can renters ask for availability from available apartments on your website?
Are you tracking all marketing sources through your website?
Easy to remember
Easy to repeat
Easy to spell
Floor Plan Pricing
We work exclusively with apartment locators who want to leverage data to create a wider revenue stream. Purchasing leads from online lead sources will keep you on the hampster wheel forever; our brands are designed to increase organic traffic month after month (year after year). Building a brand requires a time commitment and consistency every month. You must make time to work ON your business, not just IN your business working transactions. Brands require a long term vision; websites create a short term solution. We have been building our apartment database since 2005, and 95% of the pricing and availability is updated electronically. Our apartment database is the largest data feed available to apartment locators nationwide. Our data, packaged with your brand, will deliver the content Google recognizes to build organic traffic.
Over 25% of all websites are built on the WordPress platform. Pairing a real estate theme and a mapping plug-in is a Google friendly way to build a native real estate website so your clients can search apartments on your domain. One of the primary benefits is that WordPress installs a database on your server so Google gives you 100% of the SEO benefit for the property information and floor plan pricing.
Below are a couple of theme's we have worked with for locating websites:
I recommend SiteGround hosting for WordPress sites. They have very competitive pricing, I've never had an issue with their up time, and they will migrate an existing WordPress site for free. Hosting is very important to the user experience and mobile stability; do your research before you install because migrating later could be a nightmare and very expensive.
WordPress Platform Benefits
Website Design Tools
If your site requires additional design features, we use Adobe Muse products with practically unlimited design features.
Floor Plan Pricing
We only build websites that incorporate floor plan pricing because we've seen the increase in SEO and user experience. Renters are sophisticated and have access to impressive apartment search technology online and through mobile apps. Locating websites need to supply real apartment options, and deliver much more than an online form.
To get started, you need to purchase a domain, fast hosting, a real estate theme, and necessary plug-ins. You own the website and all of the elements. Once all of your products are purchased, we will install the WordPress platform on your server, set up the theme, create all of the custom fields, write the custom XML data feed, and import the apartment pricing and floor plans into your website.
We offer two data options: (1) real time data feed for a monthly data subscription or (2) a one time data dump with future updates purchased separately. The price of a data dump depends on how many properties you want added to your website. We will provide a custom quote.
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