Apartment Locating Brand Questions
TIP: YOUR DOMAIN SHOULD BE...
*BRANDS ARE A LONG TERM VISION
websites are a short term solution
Apartment Locating Website Strategy
Building and maintaining a website that generates leads, requires constant attention. Whether you do it yourself or hire someone, your website needs to be “touched” several days a week. (I make changes to our website on average four days a week.) Let’s take your landing pages as one example. The purpose of landing pages is to convert leads from your lead funnel. Part of your weekly duties is to monitor the conversion rate of each landing page, so you can improve the conversion rates each month. If you have five landing pages, one for each lead source, you should plan at least one hour per page per month.
Informational websites that you “set and forget” do not generate leads. Your weekly action plan should include time to go over Google Analytics and measure the conversion rate of each web page. You should be calculating the ROI of each lead source and traffic stats from marketing campaigns. Every lead generated should be placed in your lead funnel so you can monitor success and duplicate the results.
Whether you do it yourself or hire our professional team, you need a written website strategy. Your website should be the epicenter of every lead, so undervaluing its importance is a costly mistake. As a general guideline, Rental Advisors estimates initial onboarding and website design should take approximately 85-90 hours. After the website is launched, plan approximately 10 hours a week on your website. Editing, monitoring, measuring, and writing new content is your primary focus.
Our team is uniquely positioned to execute a website strategy for apartment locators. We are the only marketing company that works exclusively with apartment locators, and we enjoy leveraging our experience to help locators who want to take their business to the next level.
CAUTION: Website designers are notorious for underestimating the scope of a project and never finishing it. Typically, a designer will ask for full or partial payment, and once they exceed the estimated time to complete the project, they stop replying to phone calls and emails. WordPress sites especially can incur unexpected delays if a designer has not previously worked with a theme. If you purchase our data feed to integrate into your WordPress theme, you should also expect further delays as your designer will not be familiar with our data fields or data format. The onboarding and SEO strategy portion of your website design should take approximately 10 hours. Investing this time up front will reduce delays down the line.