Generating leads for your business is a multi functional wheel of tasks. It requires monitoring, measuring, and testing different scenario's each month. The results of the tests determine where to spend your marketing dollars. You cannot put your marketing efforts on "auto-pilot" and expect results. Spending time on marketing each week is critical.

Website

  • Unique authoritative content that appeals to Google and gets shared.
  • Real time apartment pricing and availability so Google will rank your website as authoritative.
  • Landing pages that convert leads to clients.
  • Call to action forms to capture leads and build a contact database.

Advertising

  • Social media pages on all relevant platforms where you can communicate with renters.
  • Develop a social media strategy to post topically relevant content to increase SEO.
  • Blog posts with content people care about and share.

Leads

  • Drive traffic to your website.
  • Local print advertising.
  • Digital web and mobile advertising.
  • Email marketing to your client database asking for referrals.
  • Referral incentives to clients.
  • Drip marketing to previous clients about future moving needs.

SEO

  • Backlinks from industry professionals are the #1 way Google ranks websites.
  • We can make introductions to companies that will create backlinks to your site.
  • Keyword content on your website to optimize click through rates.
  • Front load title tags
  • Use target keywords in your URL's.

Social Media

  • Social media pages, specifically for your business, builds credibility during the lead conversion process.
  • Every new lead is going to research your company online before they decide to work with you.
  • If your business does not have client reviews posted either on LinkedIn or Yelp, prospects are going to wonder why.

Automation

  • Respond to leads instantly through auto-responder emails.
  • Build a relationship with online leads by providing automated pricing and apartment data.
  • Drip marketing campaigns for leads, current clients, and previous clients should be running at all times.

Conversion

  • Create a list of prospects. Where do renters spend their time online?
  • Drive prospects to your website to create leads.
  • Develop a strategy to nurture leads based on the lead source. Online leads require a different process than repeat and referrals.

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