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Every real estate agent needs a professional profile to gain the trust of high-end renters and millennials. These demographics need social proof before they use any service. They will Google your company and your name, verify you have recent reviews from customers, check out your social media, and most likely look up your profile on LinkedIn.
Your website or landing page should provide your social proof without having to hunt for it. Even if your broker has a professional company website, you should have a profile page advocating your knowledge and expertise from previous clients.
Helping someone find an apartment requires you ask some very personal questions about their income and background. Demonstrating your professionalism and trustworthiness on your website so online leads and potential clients can easily find your credentials will increase credibility and increase your conversion rate.