Rental Advisors

A suite of products for apartment locating professionals

Locator IDX: Lead Generation, CRM & Email Automation (commissions)
Apartment IDX: Data Feed, Map & Spreadsheets (no commissions)
Apartment Locating Websites: Custom WordPress
National Association of Apartment Locators: Trade Association

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About Rental Advisors

I started this company in 2005 in Houston, Texas with one market. In 2011, we grew to 10 markets and launched the National Association of Apartment Locators. In 2016, we changed our business model to focus on data feeds. In 2021, we expanded to 34 markets. In 2023, we acheived $1M+ in revenue by selling national data feeds to companies who sell to renters.


"I've been working with Jodi since 2016. She demonstrates a deep understanding of how to use apartment data to generate and convert leads from my website. I'm impressed with the data feed integration and the positive affect on my SEO. It streamlines the front-end search experience for my clients, and reduces the time it takes to create an apartment list on the back-end. This technology has undoubtedly set my business apart in the competitive locating industry."
David Moore @ David The Locator
"I contacted Jodi in 2021 needing locating software in Charlotte, NC. A guy built a database for me many years ago, but it no longer worked and keeping it updated was a nightmare. In less than 4 weeks, Jodi designed a working database with every apartment in Charlotte. She responds to our changes quickly, she's passionate about helping people, and she has an idea or solution for everything. Collaborating with Jodi is a game changer."
Cheryl Murphy @ Click Pack Move
"We've been working with Jodi since 2019. We had an aggressive business plan for our locating business in Denver but we couldn't find a data provider that could scale with us. Jodi not only delivered the data we needed but has valuable expertise in the apartment locating industry. She is a goldmine of information and our collaboration with Jodi helped us become profitable faster. She doesn't have a one-size-fits-all mentality. She believes in creating the right solution at all costs. I love not being put in a box."
John @ Rent Flare

Frequently Asked Questions

Top questions from apartment locators & brokers

IDX stands for Internet Data Exchange. It’s used by real estate professionals to display property listings on their websites. It allows agents and brokers to showcase a comprehensive inventory of apartments to leads and contacts. An IDX enhances the user experience, facilitates property searches, and helps locators generate leads through their online platforms.

We purchase data feeds from property management software compaies and we built our own proprietary system to pull data directly from the apartment community websites.

We import data every night at midnight. All of our products are updated in real time. We cannot control how often the property updates their rent but everytime it is updated, our database is updated.

Our database currently includes 34 market but we can get data for practically any city. Go to our market page to see the list of cities.

We include every apartment that is Class B or higher. Most properties have 100+ units. New A+ properties are added even if they have less than 50 units. If we are missing a property you need, we can add it easily. Go to our market page to see how many properties in each city.

No. You can submit a request for us to add an apartment to the database. We do not include private rental homes or homes on the MLS. We only include multi-family apartment communities. 

Quarterly. Usually after the property has launched a website.

No. Our data does not include availability. Only the leasing office can predict availability for a renters specific move date. Property owners will never grant real estate agents access to availability.

It means when the data changes in our database, it also changes in our products. The apartment map, data feed, and CRM always displays the most recent data.

Unfortunately, property managers do not enter their commission rate in a public data feed so there is no way to mass update commissions. Commissions are the most challenging piece of data we collect. We email the property with a free link to update their commission. Each locator can update the commission rate from the CRM. The National Association of Apartment Locators has a free commission database where properties can update their commission online.

Our goal is to update commissions monthly. Unfortunately, commissions can’t be updated electronically so we can’t guarantee it. Some properties never change their commission and some properties update frequently through our free online portal. Luckily, some locators update the commission through their CRM and we work with the National Association of Apartment Locators to regularly email properties asking to confirm their commission. When you use our CRM to create an apartment list, we actively ask those properties to confirm their commission since the best time to ask is when a locator has a pending referral.

Only in the (4) Texas markets do we know if they work with locators or not. If you purchase one of our databases outside of Texas, you can enter the commissions yourself privately into your database.

A Brand You Can Trust




‍Are you interested in starting an apartment locating business but don’t know where to start? Are you a broker and want to recruit locators but need training and resources? Or maybe you already have a business but are struggling to make it profitable?

What Is Apartment Locating?

Apartment locating is a type of real estate representation that specializes in helping clients find apartments. As an apartment locator, you act as an intermediary between landlords and tenants, helping prospective tenants find the perfect apartment that meets their needs and budget.

How To Be A Successful Apartment Locator?

One of the advantages of the apartment locating business is it requires less start up capital than a traditional business. With the right systems, a computer, internet connection, and virtual phone number you can run your company from anywhere in the world. Using automation and your website, you can respond to incoming leads 24/7. 

However, like any other business, success as an apartment locating professinal requires hard work, consistency, and a solid understanding of how to generate leads. Real estate is one of the most data driven industries so having access to apartment data is crucial to your success. Your most important client is Google and you can’t make Google happy without data.


What Tools Are Needed To Make Money As An Apartment Locator?

You can’t make money as an apartment locator with a free gmail or yahoo email address and a $50 apartment database. Business in 2024 doesn’t work like that; you must invest in yourself. Every locator needs a custom domain, website, and email address. You can’t set up email automation and lead funnels with a gmail or yahoo email. Savvy consumers expect a professional business to have it’s own website, online reviews, and access to accurate apartment inventory.

Buy a custom domain
Sign up for Google workspace or Outlook 360
Set up a website using your new domain
Set up your email address at your new domain
Hire a graphic designer to create a professional logo
Use AI to create professional headshots
Set up a virtual phone number on Google Voice
Set up a profile on your preferred social media platforms
Sign up for our Locator IDX and CRM
Sign up the National Association of Apartment Locators
Set up lead funnels for new leads and repeat and referrals
Set up an invoice collection system
Jodi is one of the most innovative and creative minds in the locating industry. She works hard so my business works effectively and efficiently. Her attention to detail is impressive. She takes the time to explain the best ways to reduce my work load but increase revenue. She is trustworthy, committed and does exactly what she says she is going to do. My website is an online lead funnel that generates leads consistently.
Sarah Graff @ Apartment Mart Minneapolis
I feel very empowered by the CRM we created. I am hopeful and excited about 2023! The automation helped me streamline my tasks & provide my clients with an interactive experience. Your advice & skill helped me close more deals each month & become the apartment locator I always knew I was but I just didn't have the systems to make it happen. Never lose your passion to help others and your amazing work ethic and expertise is truly a gift to the locating industry.
Shae Hatter @ Dallas Apartment Finders
To say that Rental Advisors and Jodi Southwick are the "wind beneath my wings" sounds corny, but it's true. I do extremely well finding people rentals in Houston area but I am not an internet guru or social media expert. Jodi is both of those things, and so much more. I can easily attribute 1/3 of my annual revenue back to Jodi's efforts. She is the secret ingredient in my business recipe!
Ty Counts @ Apartment World

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