Lead Funnels: Nurture Online Leads

How to use your website as an online lead funnel

Your lead funnel should support an infinite number of leads from an infinite number of sources. Your system should process 1000 leads a month as easily as 100 leads a month.

Apartment locators spend 90% of their time on transactions, and 10% on lead generation and invoice collection. Our team educates locators that this is not a sustainable business plan. Our team spends 10+ hours with each client to understand their current methods, and the revenue those methods have generated over the last three years. We then dismantle those methods and rebuild using a predictable profitability model, so our clients are in control of their lead pipeline, and not at the mercy of the market.

Building a successful apartment locating business revolves around a lead funnel, and how many leads you can add to the funnel each week. We teach our clients to focus on tasks they can control, so they can engineer their revenue regardless of market conditions. It's absurd to set revenue goals based on items you have no control over like construction rates, commission rates, or average rental rate. Our lead funnel focuses on two numbers; average invoice amount and closing ratio. When you calculate your average invoice by your closing ratio, the number of leads you need to generate is a mathematical formula. The lead funnel is complex but the system does most of the work, so your revenue remains the same regardless of market conditions or time of year.

Our automated lead funnel includes sales, marketing, workflow, website, SEO, and email marketing. These systems give you control over a profitable business that performs predictably with a pipeline of leads. Based on the estimates below, we build custom automated lead funnels for our apartment locating clients and facilitate in-house marketing tasks on an average of 80 hours per month. The industry experience we provide is immeasurable; the marketing functions we create are measured with revenue.

Add prospects to your lead funnel, and rely on your system to nurture the leads.

Written by Jodi Southwick

Jodi is the CEO of Rental Advisors. She is the creator of the Apartment IDX, and the Founder & President of the National Association of Apartment Locators.

Website: https://rentaladvisors.info