Jodi Southwick
Jodi Southwick

Creator & CEO

Jodi’s passion is data; her second passion is real estate. Jodi started her commercial real estate career in 1997 at CB Richard Ellis in Houston. She was part of the portfolio services team; the number one team in the company and was responsible for managing their massive databases of potential buyers worldwide. She was a natural data scientist. She obtained her real estate license and continued her commercial real estate career until 2004. At that time, she built her first database driven software system and sold it to a title company in Houston. From that success she started Rental Advisors in 2005. Jodi is the dreamer, designer, and developer behind Rental Advisors. She is responsible for building all our products and takes a great deal of pride in delivering the highest quality service to our clients. Jodi is a solution-oriented person and loves to solve a challenge. She is always looking to the future to innovate our products and expand to new markets.

Michele Moellering
Michele Moellering

CFO

Michele and Jodi are sisters and have always been very close. Initially Michele joined the team to help with accounting and customer service tasks. However, in 2015 Michele became a 50% partner. Michele doesn’t work in the day to day with Jodi, but she is in a support role and enjoys helping the business grow.

Megan Caywood
Megan Caywood

Marketing

Megan and Jodi have been friends for over 20 years. Megan serves in a support role with sales and marketing. Having been involved in the business (and friends with Jodi) since its inception, Megan knows the business intimately and has held many roles with the company throughout the years.

Morgan Southwick
Morgan Southwick

Social Media

Morgan is Jodi’s daughter and while she was in college at ASU, she joined the team managing the social media pages for the company. She graduated with her degree in 2018 and moved to Los Angeles to pursue her goal of being a talent agent. She still serves in a part time role with the company and supports her mom and aunt.

Our Secret Sauce

Family owned & operated

We love running our company as a family. We’ve all taken different roles to make it successful and celebrating our victories is more fun together. Jodi started the company in 2005 and grew it to Houston, Dallas, Austin, San Antonio, and Phoenix. Megan came on board in 2011 as we were starting the National Association of Apartment Locators. Jodi and Megan traveled all over Texas hosting meetings and promoting the new trade association. Michele joined the team in 2013 to facilitate payments and customer service. Morgan officially joined the family team in 2016 to assist with social media. In 2020 we expanded to two new markets, Denver and Chicago. We are excited to see what new markets our journey leads to in 2022.