Missed Opportunities & Online Visibility
If you have no website or online footprint how are potential clients supposed to find you? Do your direct competitors already have a site?. When other apartment locators are pulling in leads online how can you stay competitive? Showing up in Google search results is crucial in a competitive rental market.
Credibility & Trust
A website gives your business professional credibility. Without searchable apartment listings on your website, prospects may question how many properties you work with and how much experience you have. You may lose clients to competitors who seem more established and trustworthy due to their website presence. Online reviews are also critical for credibility and Google gives every small business a free business profile that you should take advantage of.
Effective Lead Generation
Your website acts as a central hub for capturing leads. We include an IDX website form on every page of your website, and we install the IDX apartment map and IDX data feed. Every contact captured by your IDX tools is automatically saved and organized in your Locator IDX CRM. The Contact CRM stores every lead from your IDX tools in one easy-to-use system. See each prospect’s contact info and the apartments they’ve saved, so you can send personalized recommendations and stay on top of your business.
Marketing & SEO Advantages
A website gives you the capability to run email campaigns, digital advertising, and content marketing. A blog is very important to get your website to rank on Google. Without a blog, your website will most likely not rank in the top search results. Use your blog to answer the most common questions renters ask about apartment locating and renting an apartment. Answering these questions will trigger Google to rank your website higher. In addition to your blog, publishing apartment listings on your website through IDX integration will boost SEO even higher by keeping your site fresh. Any website that shows listings on their website is assigned a freshness date by Google bots that record how often the listings are updated. Our IDX data feed will run weekly to keep your website up to date and increase your rank with a high freshness date.
Client Experience & Availability
Clients expect online access to apartment information 24/7. Your website lets renters start a custom apartment search at their convenience using our Locator IDX live apartment search. They can save their favorite properties right from your site. This improves client satisfaction and keeps them on your site longer, which also improves your website rank. Offering a live apartment search on your website strengthens your brand and improves the client experience.