Author: Jodi Southwick

Jodi is the CEO of Rental Advisors. She is the creator of the Apartment IDX, and the Founder & President of the National Association of Apartment Locators.

Tip: Cash In With Email Autoresponders

An email autoresponder is a tool that sends pre-written emails to every renter who fills out a lead capture form on your website. According to a study by Episerver, 92% of first-time website visitors have no intention of using your apartment locating service because they don’t know anything about you yet. That’s the benefit of […]

Lead Funnels: Nurture Online Leads

Your lead funnel should support an infinite number of leads from an infinite number of sources. Your system should process 1000 leads a month as easily as 100 leads a month. Apartment locators spend 90% of their time on transactions, and 10% on lead generation and invoice collection. Our team educates locators that this is […]